Golden Proportions Dental → Ethicura Dental

Ethicura is a luxury dental studio offering implants, whitening, root canals and more.

It began as Golden Proportions Dental Studio, a cosmetic dentistry focused venture of an established practice. After a year the brands split and a new venture was formed known as Ethicura Dental.

I've been running the paid media campaigns, SEO optimisation and web design for both the ventures.

Golden Proportions launched into a highly saturated local dental market. Primary focus here to differentiate from the rest was to build a compelling brand story, rather than just selling the services. And they never had a digital presence, so the entire project was built from scratch.

The brand identity was built around the client's vision as well as the target audience. We wanted to bridge what the client wanted to communicate to it's audience through design and identity.

Purple speaks royalty whereas pastel pink showed comfort and care.

Mobile-first approach, shaped by studying user research datasets.

• Funnel approach: Design & content on each page is built to move visitors in a pattern - Learn, build trust and take action.
• CTA at regular intervals: Avoids users to scroll all the way up/down and shows up at every interval - easing the decision making process.
• Visual emphasis:Sometimes, visuals convey more clearly than texts. An emphasis on visual styling of the pages were followed by using relevant icons, colours, widgets, etc. Clear, consistent visuals for fast scanning.

Every page follows this order after the hero section ↓

I started with competitor research and technical SEO, then built the keyword and content plan.

Instead of the usual blog spam or sales-led blogs, I wanted to focus on building a dental knowledge base in collaboration with the chief dentist. The focus was to became a hub for dental information, not just a clinic's webpage to book.

A brand-new clinic venture with the primary ask being absolute focus on paid media with a pause on SEO briefly.

Note: This is a work in progress, project.

• Launched Google Ads campaign focusing on specific services, using the past data to our advantage helped boost the returns.
• Currently working on SEO strategy and website content optimisation and technical SEO.

Current performance