Turned offline customer appreciation events into content, street interviews and testimonials for digital media channels.
Context
Boardwalk Burgers, Fries & Shakes is a franchise restaurant chain across North America. They organise multiple customer appreciation and community events for their customers across all their franchises.
The challenge
There was an untapped potenital hiding here. Showcasing these offline events through creative content on digital platforms would potentially attract more customers by building trust and connection amongst new viewers. Hence, it was important to convert these offline events content into distributable social media content.
What I did
Filmed and edited videos during their events and delivered for social distribution.
Conducted street interviews with free taste tests, capturing first reactions on camera.
Interviewed customers for feedback and testimonials the brand could reuse.
Results
Based on publicly available data, 120k+ impressions across platforms.
